PURELEI

Purelei makes Hawaii-inspired jewelry, made in Germany, and wants to spread this tropical feeling to its customers around the world. Being a very young corporation when we were first contacted, their then-existing visual identity had developed from infinite individual elements that had been combined over time. They didn't have a consistent visual identity. With an existing logo, the goal was to recreate a tropical, elegant and feminine world around the brand, to give Purelei a complete and complex visual concept.