PIZZA EXPRESS MEAL DEAL

PizzaExpress is a hugely established brand, so the key was to really understand their visual identity system and then use graphic elements, typography, etc., to bring the brand to life in an identifiable, cohesive and impactful way that is relevant to both consumers as well as for the brand. A rich and indulgent color palette reinforces its status as an everyday pleasure and provides a level of permissible indulgence. PizzaExpress' new range of meal deals has allowed the brand to capture the imagination of consumers in-store and bring its restaurants' 'good food, good times' promise to UK homes.