NEGRONI ABROGATTO

Abrogratto18 is a brand of premium quality ready-to-drink bottled cocktails. Since they are a small company, they have chosen to create small-batch collections of classic cocktails, the first being the Negroni. Abrogratto18's visual identity is versatile and neutral so that it can adapt to each collection without losing the essence of the brand. The packaging was inspired by the brand name and the history of alcoholic beverages around the world. The design had to be sophisticated and classic, but adapted to a contemporary context and in line with the brand's values: precision and quality.