CECELIA FASHION

Cecelia is a high fashion clothing brand specially designed for women. She works with classic and timeless concepts within the vast universe of women's fashion, using techniques that combine refinement and comfort. With this project, the company sought to visually position itself as the main international brand in the segment. The challenge was to build a visual identity with a feminine and minimalist personality, which transmitted elegance without following the ephemeral trends of fast fashion clothing brands. "Unique like you." Fashion is one of the main tools of female empowerment, also capable of increasing confidence and security. And that is what the brand is inspired by, to provide satisfaction to women through a positive and pleasant shopping experience when acquiring a new look. The goal is to make them feel stylish and confident, making them understand how unique they are when wearing the brand.