Wabasso

Wabasso, which means “snow-white hare” in the Ojibway language, clearly and simply symbolizes the ability and agility of the company it stands for, along with a welcome nod to the Quebec terroir. The brand is infused with a spirit of adventure and discovery, typical traits of the hare, but in this case, a hare that has just discovered a new territory and its unique ingredients.With this in mind, we ensured that the Original Gin brand would be distinctive but consistent with the rest of the Wabasso clan. With a new image that is now classier, livelier and stronger, Wabasso Original is alert to its surroundings and ready to hop on every opportunity