Bonsoy

After being at the forefront of plant-based liquid foods in the 1980s, Bonsoy has developed into a household name, and its distinctive yellow packaging is now etched in the minds of many Australians. Perched in a café next to the coffee machine or on the shelves of the major supermarket.We went back to the drawing board and engaged in a strategic process to define a brand position, restructure the product offering and understand what makes Bonsoy truly special