UTENOS RADLER

The Radler category is very active in Lithuania. Three significant competitors are constantly competing for mainstream buyers’ attention. The category is growing, and more and more customers are discovering not only alcoholic but, more importantly, non-alco radlers, which they also consume to stay hydrated.From nostalgic label-like white oval and logo font to illustrations replicating older printing technologies. Everything here speaks of the good old days when life seemed simpler and fresher.