FUELLED PROTEIN BARS

Brand identity and packaging design for a gourmet nutrition company and its first product line: delicious protein bars.Fuelled creates dessert-like treats, the only difference is that they are completely healthy and powered by protein. We have developed a design language for the identity and packaging, taking inspiration from the "loading" icon we frequently see in our digital lives. We designed a modern, minimalist image for the brand to stand out in a saturated category. Fueled's bold color palette and dynamics give the viewer a sense of forward movement, confidence and optimism. The logo cleverly shows an energy icon in negative space, while the packaging is inspired by a battery.