Oxfam Unwrapped

For the past 12 years, Oxfam has been transforming lives through its hugely successful Unwrapped fundraising campaign. The campaign’s familiarity and time in market created an opportunity to reinvigorate and strengthen its impact, to re-engage loyal followers while extending its reach to new audiences. Ultimately empowering more families, and even entire communities with the resources they need to lift themselves out of poverty.