FELLAS / RE-BRANDING

Fellas is a square pizza concept where people go to have good times. It's about great & inspiring comfort food empowered by authentic square pizza with a sense of easiness and unpretentiousness, typically associated with local joints, drunk food, and Bodegas. A bit nostalgia, a bit rebellion. Fellas was built to represent the clash between old-style Roman Nonna pizza and the Detroit one. Beyond the product, the concept wants to elevate its hospitality aptitude, offering a sexy dine-in experience through nostalgic Italian bites and a Deli-type ambience